Since 1989, Chrissy has been one of the key players in establishing outdoor brands from their inception, gaining long- term market share in respective countries for: MOUNTAIN HARDWEAR, WILD ROSES, PATAGONIA, LOWA, TIMBERLAND.
From 1999 to 2005, during PUMA's steep rise to becoming the world's most desireable sports lifestyle brand, Chrissy was responsible for international apparel product line management, consistently increasing the turnover in her categories at double digit growth rates throughout the entire six year-period.
Originating in Hotel Management in Five-Star Luxury Hotels in Munich and Paris, Chrissy quickly specialised in the organisation of high profile events, gaining extensive experience in people management, as well as a customer oriented mind-set.
Eight years of living abroad (UK, France), substantial travelling around the world, as well as speaking five different languages (fluent in German, English, French; profound knowledge in Italian, Spanish) has given Chrissy the best foundation in understanding foreign cultures.
In 2007, Chrissy started her own company specialising on business development in the outdoor & sports trade. Soon after, this was starting to concentrate on PR work in the German market renowned brand like JETBOIL, NIKWAX, SUPERFEET, RAB, LOWE ALPINE, ZEAL, TIMBUK2, HYDRO FLASK & PÁRAMO.
Over 10 years later, in a world full of vast amounts of plastics in our oceans, billions of to-go-coffee cups in our landfills, chemicals & microplastics in our bathrooms, private user data sold to spam-marketing platforms, and many more unethical topics, it has become more and more important for Chrissy to concentrate her business on ethical & sustainable partners.
So, after 30 years of working with outdoor & sports brands, Chrissy decided to expand her partnerships beyond this industry and has started working with brands that have got their own unique story to tell, following a clear vision with 100% consistency.
For Chrissy, each single brand partner is so unique and inspiring to work with that it has had a direct effect on her entire life.
Living an ethical & sustainable lifestyle. How does it get any better than this?