What is sustainability to you? To me, it goes far beyond environmental responsibility. So I started to ask myself every day: “What actions can we take today to contribute to a sustainable, benevolent future - for ourselves, for the people we live and work with, and, most importantly, for the Earth? What if it was time for a totally different awareness?"

My professional career started in five-star luxury hotel management. However, it was my love for nature that soon after steered me towards the outdoor & sports industry – with an eye for innovative global leaders creating radical changes.

In over 30 years of brand development through sales, product management and marketing, I learned from powerful industry mavericks and crazy rebels, from true visionaries with clear values and a strong sustainable & ethical "why".

Be the difference that creates change!

What if there were way more possibilities you ever imagined if you asked for them?

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